Print ad Like Advertisement of Land Rover Term Paper

Print ad Like Advertisement of Land Rover - Term Paper Example One unique characteristic of media advertisement is the use of catchy words and slogans that are aimed at attracting the public to the advertisement. Apart from the wording used, it is critical to pay keen attention to the font size and color design of the words as they define the readability of the advertisement. With a tasteful word choice and appealing color and font articulation, it becomes possible for an advertisement to capture the attention of its viewers [Rampur Para. 4]. The marketing strategists in the Jaguar Land Rover group have paid keen attention to the language used to refer to their brands. ... According to Rampur (Para. 1), while designing a print advertisement, it is crucial to pay keen attention to the graphical appearance of the media. The product must be captured accurately and in the most appealing manner to ensure that it elicits a positive attitude to attract the users' attention. Research has shown that customer tastes are influenced by the attitude that the public has for a product and that the use of appealing graphics is the way to create this attitude. Land rover advertisement can be termed as successful as far as the use of graphics is concerned and the reaction of the public can be observed from the attitude of the public today as regards the superiority of this product. In an advertisement of the Landrover, the brand LR3 was captured in what seems to be a sunset, which gave this brand a shiny appearance that is very appealing to the public. Another element of effective print advertisement that the marketing strategists have paid keen attention is the use of non-verbal impression within the advertisement [Rampur Para. 3]. The Land Rover marketing team have as much as possible capturing the unique features of this vehicle by using non-verbal impression in the image design. The unique feature of the land rover is its ability to move in all manners of terrain, whether smooth or rough, and its power to overcome mountains.